AI Insights · Timothy · July 2021
Top 5 Books and Reference Apps in Australia Q2 2021
In Q2 2021, the top Books and Reference apps in Australia showcased varied trends in downloads, revenue, and active users. Here’s a detailed look at their performance.
In Q2 2021, the top Books and Reference applications in Australia exhibited diverse trends in downloads, revenue, and active users. Below is a detailed analysis of the performance of the leading five apps in this category.
Dreame-Read Romance Stories saw a fluctuating trend in weekly revenue, peaking at around $76K in early April and dipping to approximately $50K by mid-June. Weekly downloads showed an upward trajectory towards the end of the quarter, reaching about 3.3K in the final week of June. Active users also increased steadily, from 16.5K at the start of April to 20K by the end of June.
GoodNovel - Web Novel, Fiction experienced a decline in weekly revenue from $60K in early April to around $27K by mid-June, before rebounding to approximately $41K at the end of June. Downloads saw a significant drop, from 3.9K in late March to just 441 in early June, with a slight recovery to 1.6K by the end of June. Active users followed a similar pattern, decreasing from 11.8K in late March to 6.4K in early June, but then rising to 9.3K by the end of June.
Radish Fiction's weekly revenue remained relatively stable, averaging around $21K, with minor fluctuations. Downloads decreased steadily from 2.2K in late March to 965 by the end of June. Active users showed a slight decline from 7.7K in late March to 6.8K by the end of June.
WebNovel demonstrated a consistent increase in weekly revenue, starting at $15.7K in late March and reaching $20.2K by the end of June. Downloads saw significant spikes, particularly in early May and mid-June, peaking at 2.4K. Active users increased from 4.6K in late March to 8.3K by mid-June, before slightly declining to 7K at the end of June.
Bravonovel - Fictions & Webnov experienced a substantial increase in weekly revenue, starting at $6.5K in late March and peaking at $19.3K in early June. Downloads followed an upward trend, reaching 942 in late May before stabilizing around 465 by the end of June. Active users also showed growth, rising from 530 in late March to 990 by mid-June.
These insights, derived from Sensor Tower data, highlight the dynamic nature of the Books and Reference app market in Australia during Q2 2021. For more detailed insights, visit Sensor Tower.